Chapter 02
Five things I wake up to. All on the table at once. I've stopped pretending that's a problem.
I just love building things.
Insight Media started as a done-for-you social agency. YouTube, Instagram, TikTok. We pivoted into consulting, teaching people how to build their own brand. Then in February 2026 I started Cadence Leads with Adam, the done-for-you ads agency. That's been crushing it. Two angles, one playbook. Build the brand. Buy the leads. Keep the receipts.
A new company being built quietly. More on it when it's ready.
No script. No edit. Raw conversations and the things I can't fit anywhere else.
Half marathon PR at 1:25, four months ahead of when I wrote it down. Full Ironman is the next line on the page.
12+ weeks of weekly carousels. Daily IG. The receipts compound.